Search Engine Optimization (SEO)
SEO is far more than search terms and key words. It’s also about integrating coding into your website’s back back-end programming that makes Google, Yahoo, Bing , etc. love crawling and indexing your site. Yes, Index crawlers can love or hate your website.
One of the most misunderstood aspects of SEO is how a website
Platform contributes to or detracts from marketing results. Cheap
websites lose money-and often cost money in unexpected ways.
For example:
Did you know that the WIX site takes 50% more time to configure for SEO than a WordPress site? And delivers 50% less marketing results with search engines?
If a WordPress site requires 10 hours of SEO programming work, then a WIX site will probably require 15 hours.
And still under under-deliver. That means that if you spent $100,000 on Google Ads with a WIX website, you probably got the value of $50,000 in results. Better to spend $25,000 on a new WordPress site and get 100% of a $75,000 ad spend. Crawlers love WordPress . They don’t love WIX.
GOOGLE SHOPPING
Cracking the Google Shopping code is important to you. You want your products to stand out, and for your innovative products to find traction with undiscovered
audiences.
The key to understanding Google Shopping is to understand how their algorithm works.
1. You need to be promoting your products on Google Shopping for the algorithm to
engage
2. Google will push your product to clients in your geo-targeted area IF:
-You have creative tag lines under ALL products (called “Descriptive Writing”)
-Your creative tags are associated with your geo geo-fenced target area for ALL
products
-The Google crawlers like your web site
Creative tags are search terms. While Google Analytics can tell you how many people searched for a term similar to yours, eWebData can tell you which search terms people used to find you AND your competitors. Then we can tell you who they are and how to reach them with email and/or social media.
GEO FENCING
Physical businesses often live and die on geo-fencing. It’s important that your
marketing strategy penetrate your local market thoroughly to create powerful local reach.
EWebData sets up geo-fences using key words and search terms. These are
programmed into your website and our SmartPixel. The data you purchase provides strategic insight Into the realities of who is looking for you
and who will buy from you. The same data you purchase to inform your Google Shopping descriptive writing will inform the pixel’s targeting systems.
This data helps us fence your customers away from your competitors by fencing them into Artificial Intelligence designed re re-targeting ads to increase click click-thru and purchase rates.
ENHANCED EMAIL SERVICES
Cleaner Data=Better Results
Using our data services, we’ll deliver “clean” data that performs better. Combined with our proprietary programming, we guarantee 95% Inbox delivery and a 40% open rate. We even integrate with programs like MailChimp for your convenience.
WEB DESIGN SERVICES
Enhanced SEO built into the back end of every page and feature
Google cares about the quality of your website’s platform. Get every advantage and maximize your Google Ad spend with an intelligent design. More than just cost effective – it will probably cost less than you think.
