Big Data


There are Three Things
You Need to Know



Big data is intimidating. But it’s not hard to understand. Or use.
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Our SmartPixel™ will turbocharge your marketing efforts using the data you purchase.
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Our all-in-one dashboard system will help you track your results in real-time. No more waiting For weekly ...
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Understanding Data

IF you’ve ever bought a direct mail list – name + physical addresses + income – you know how to buy data. You just have to think a little differently. Instead of finding them just by where they live, you are now looking for where they have visited – online.

Data works by understanding the search terms and URLs your target market visits.

Your base list is still your prospects’ income and where they live. But you might look for the following additional criteria in a targeted list – visits to the URLs of your competitors as well as other complimentary businesses or services.

Vineyard Example:

$150K income + 50 mile radius + local private golf club
+ 3 competitor URLs + URLs of top wine blogs
+ key search terms

Want to get really specific?

We can find and sell you the names of people who have just purchased a wine vault in the last week, indicating They are going to start building a collection. All by URL and search term targeting. We can drill down and target niche segments based on products you want to aggressively promote. Best of all – once you buy data, you own it – unlike renting names from a direct mail house. This means you can continue to build your in-house database for years, and to drill down by new and emerging segments to stay ahead of your competition.

Data Ethics & Security

The ethics of data privacy are critically important to everyone who buys and sells data. eWebData strives to be a leader in ethical and legal conduct, so that working with us does not open our clients – or theirs – to risk where data is concerned.

The Direct Mail Association has been addressing the ethics of this issue for decades. All direct mail data brokers must agree to a strict code of ethical conduct that has set a standard for all data transactions in this digital age (DMA 2021). While it relies on a pledge to self-monitor conduct, the truth is that the majority of participants follow it. Businesses like eWebData value their reputations and want to be ethical.

All companies that sell data of any kind must navigate the federal and state level laws and precedents in order to be able to legally and ethically sell data. We take our responsibility to comply very seriously. Our internal Code of Ethics takes into consideration the following concerns for our clients:

  • The rights of consumers they want to guarantee
  • The harms they are trying to protect consumers from
  • The problems they are trying to solve
  • The privacy outcomes they hope to achieve for consumers

At eWebData, we will only sell specifically relevant information to a client. We do not sell client information.