There are two types of ad impressions: Dynamic and Generalized.
DYNAMIC ADS
Dynamic ads are ads that are customized for visitors to your website. The SmartPixel picks up their IP address, augments it and runs it through qualification parameters that we set up with you in advance.
The ad is then customized with their name, a picture of the item they were viewing, or some similar feature.
The ad is served 7x on both FB and Instagram within
48 hours. That’s 14 dynamic impressions per prospect.
This audience has visited your website, so they’re about to make a decision. Dynamic ads bring them back to you.
These ads are more expensive per prospect because
of the augmentation expense – the SmartPixel prioritizes these prospects because they are the hottest leads.
GENERALIZED ADS
Generalized ads are basic static ads that are not
customized. The SmartPixel serves these to the 14 lookalike prospects that match the visitors to your website.
The filter criteria for your top prospects is also used to find this audience. But these people have not visited your website yet.
The ad is served 7x on both FB and Instagram within 48 hours. That’s 14 dynamic impressions per prospect.
These ads are less expensive per prospect because
they do not use the dynamic augmentation. When these prospects visit your website, they will convert to dynamic ad prospects.
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