Ad Impression

A NOTE ABOUT AD IMPRESSIONS

There are two types of ad impressions
Dynamic and Generalized.

Dynamic Ads

Dynamic ads are ads that are customized for visitors to your website. The SmartPixel™ picks up their IP address, augments it and runs it through qualification parameters that we set up with you in advance.

The ad is then customized with their name, a picture of the item they were viewing, or some similar feature.

The ad is served 7x on both FB and Instagram within 48 hours. That’s 14 dynamic impressions per prospect. This audience has visited your website, so they’re about to make a decision. Dynamic ads bring them back to you.

These ads are more expensive per prospect because of the augmentation expense – the SmartPixel™ prioritizes these prospects because they are the hottest leads.

Generalized Ads

Generalized ads are basic static ads that are not customized. The SmartPixel™ serves these to the 14 lookalike prospects that match the visitors to your website.

The filter criteria for your top prospects is also used to find this audience. But these people have not visited your website yet.

The ad is served 7x on both FB and Instagram within 48 hours. That’s 14 dynamic impressions per prospect.

These ads are less expensive per prospect because they do not use the dynamic augmentation. When these prospects visit your website, they will convert to dynamic ad prospects.

SEO

SEO is far more than search terms and key words. It’s also about integrating coding into your website’s back- end programming that makes Google, Yahoo, Bing , etc. love crawling and indexing your site. Yes, Index crawlers can love or hate your website.

One of the most misunderstood aspects of SEO is how a website Platform contributes to or detracts from marketing results. Cheap websites lose money – and often cost money in unexpected ways. 

For example: Did you know that the WIX site takes 50% more time to configure for SEO than a WordPress site? And delivers 50% less marketing results with search engines? If a WordPress site requires 10 hours of SEO programming work, then a WIX site will probably require 15 hours. And still under-deliver. That means that if you spent $100,000 on Google Ads with a WIX website, you probably got the value of $50,000 in results. Better to spend $25,000 on a new WordPress site and get 100% of a $75,000 ad spend. Crawlers love WordPress. They don’t love WIX.

Google Shopping

Cracking the Google Shopping code is important to you. You want your products to stand out, and for your innovative products to find traction with undiscovered audiences.

The key to understanding Google Shopping is to understand how their algorithm works.

  1. You need to be promoting your products on Google Shopping for the algorithm to engage
  2.  
  3. Google will push your product to clients in your geo-targeted area IF:
    – You have creative tag lines under ALL products (called “Descriptive Writing”)
    – Your creative tags are associated with your geo-fenced target area for ALL products
    – The Google crawlers like your web site

Creative tags are search terms. While Google Analytics can tell you how many people searched for a term similar to yours, eWebData can tell you which search terms people used to find you AND your competitors. Then we can tell you who they are and how to reach them with email and/or social media.

GEO Fencing

Physical businesses often live and die on geo-fencing. It’s important that your marketing strategy penetrate your local market thoroughly to create powerful local reach.

EWebData sets up geo-fences using key words and search terms. These are programmed into your website and our SmartPixel™. The data you purchase provides strategic insight Into the realities of who is looking for you and who will buy from you. The same data you purchase to inform your Google Shopping descriptive writing will inform the pixel’s targeting systems.

This data helps us fence your customers away from your competitors by fencing them into Artificial Intelligence designed re-targeting ads to increase click-thru and purchase rates.